Fairplay Management is a creator marketing agency based in Kiel, Germany. With more than 14 years of experience and our own monthly live show, AT Broski, we put your brand in front of the 16 to 35-year-olds that TV advertising no longer reaches, in the words of the creators they follow.
The first online meeting is free of charge. We are happy to schedule calls in the Japanese late afternoon (German morning).
GamerBrother
TisiSchubech
PlettiGoal
Internal figures. AT Broski figures: average of the three episodes Nov 2025 to Jan 2026, gross platform contacts (not de-duplicated).
As the EU's largest economy and population, Germany is also Japan's largest trading partner within the EU. At the same time, young Germans have moved from TV to social media and creators.
The largest population and economy in the EU. Products that succeed in Germany travel easily across the German-speaking region, including Austria and Switzerland.
On average 1 hour 40 minutes a day. Meta platforms and TikTok together reach around 57 million users in Germany.
Gen Z and Millennials trust recommendations from creators they follow more than ads. 78% of our own show’s viewers are aged 18 to 34.
Games, anime, electronics, cars and food from Japan are part of everyday life for young Germans. The task is turning that interest into purchases.
Sources: Statista (Feb 2024), Federal Statistical Office of Germany. Show audience age: Fairplay Management, platform analytics.
Influencer marketing in Germany works on different assumptions. We handle all of them on the ground.
LINE is barely used; people message on WhatsApp. Instagram, YouTube, TikTok and live streaming on Twitch carry more weight than X.
German audiences value directness and humour and are quick to spot over-produced advertising. Results depend on creators speaking in their own words.
As with Japan’s stealth marketing rules, ads must be clearly labelled. German case law even regulates wording and placement, and violations lead to formal warnings and injunctions.
Follower counts say little about audience quality or brand fit. Long-standing local relationships make the difference.
Live events, sim racing tournaments, show production: a few impressions of our work on the ground in Germany.
From planning to reporting, all work is done in-house. You have one contact person and regular status updates throughout.
We recommend the right mix of platforms and creators for your target group, budget and timing.
From our own talents in sports, gaming, entertainment and lifestyle and a wide network across the German-speaking market.
Briefings, contracts, on-site supervision of shoots and streams, content approval and disclosure checks.
Product launches, game release events and live streams from trade fairs, conceived and produced in-house.
Title sponsorship, product placement on set, branded segments and ad spot production in our monthly live show.
Reach, watch time, engagement, clicks and sales via tracking links or discount codes, summarised after each campaign.
Fairplay also manages some of the best-known football and gaming creators in the German-speaking market. Here are some of them.
The best-known EA SPORTS FC duo on German-language YouTube. Beyond gaming they share F1 games, cooking and even the building of their own house. They also starred in the PlayStation campaign shown below.
Brand partners includePaulaner · PlayStation · DFB · o2 · Sky
On YouTube since 2012, with more than 3 million followers across all platforms. He was the German face of PlayStation’s EA SPORTS FC tournament series “Open Series” and hosts our own AT Broski Show.
Brand partners includeadidas · MediaMarkt · Sony · Google · Philips · German Federal Government
A well-known sports journalist in German and international football. After BILD and SPORT1 (as chief reporter), he joined Sky Sport Deutschland as presenter and reporter in January 2022. He shares the latest news on FC Bayern Munich, the German national team and the global transfer market on X, Instagram, TikTok and YouTube.
Brand partners includeMediaMarktSaturn · Dove Men+Care · Powerade · Charles Tyrwhitt
German goalkeeper who has played for Liverpool FC, Newcastle United, Mainz 05, Beşiktaş, Union Berlin and FC Schalke 04, among others. On Instagram he shares his life as a pro footballer along with personal moments, and he has also streamed live on Twitch.
A long-standing Twitch streamer covering trading cards, wrestling, Pokémon and football, including joint streams with TisiSchubech and GamerBrother. Highlights and challenge videos go up on YouTube.
Brand partners includeWWE 2K26 · Startselect · Holzkern
Swiss-born creator based in Berlin. His content centres on films and series, plus travel vlogs, healthy food and workouts. He shines in campaigns he can shape creatively in his own humorous way.
Many more creators from sports, gaming, entertainment and lifestyle are part of the Fairplay roster. All creators (German website) →
Follower figures as published on our website (October 2026).
From PlayStation, a brand born in Japan, to many other global names, brands rely on us for their communication in Germany.
A challenge built around EA SPORTS FC, combined with a shoot in Madrid and rolled out across Twitch, Instagram and YouTube at the same time.
Two episodes combining logo placements, chat commands and a branded show segment.
A Twitch live event with top streamers and professional footballers, including a collaboration with the film “F1”.
Creators cooked and tasted the product live on Twitch and Instagram, driving viewers through to link clicks.
Figures as measured by Fairplay Management at the time of each campaign. Client names as published on our website.
Every month since April 2022, without a single missed episode: the premium football talk show for the German-speaking market. Current Bundesliga players, coaches and football executives join us live on Twitch, then the clips spread across Instagram, YouTube and TikTok.
Show naming, logo on screen every minute, product placement on set and an ad spot: your brand across the whole show.
A recurring segment carrying your brand name, remembered as part of the show itself.
You approve a visual of the product placement on set before signing. Only one brand per category per episode.
platform contacts per episode (gross)
of viewers aged 18 to 34
of viewers in Germany
guests since 2022, from pros to coaches
Audience data from platform analytics, Q4 2025 to January 2026 (96% male).
We design the approval steps around your headquarters’ sign-off process.
Every post and stream is labelled as advertising in line with German law and case law, and checked by us before it goes live.
Any data collected in a campaign is handled under the EU General Data Protection Regulation.
Scripts, set design and posts are shared for approval in advance. Topics such as politics are excluded per show.
An escalation path for the live broadcast is agreed in advance, including cutting away on the spot if needed.
No German required. At each step you receive the documents your internal approval needs.
Tell us about your product, goals and timing via the form. We will get back to you personally.
We explain the German market and possible directions for your campaign.
about 30 minCreator shortlist, timeline, expected reach and costs in one proposal.
Contract, briefing and approval of scripts and content.
usually 2–3 weeksPosts, streams and events go live, with regular status updates.
Results summarised together with recommendations for the next step.
4–6 weeks afterYou are welcome to send your enquiry in Japanese. Our team works in German and English, and proposals and reports are usually provided in English. If you need meetings in Japanese, please let us know.
No. We also work directly with headquarters in Japan or with your European offices.
It depends on the number of creators, platforms and campaign length. Tell us your goals and budget range and we will propose the best combination within it.
Yes. We can build awareness ahead of launch or time the campaign to your start in online shops or on Amazon.
Our network is focused on the German-speaking region. German-language content also reaches German speakers in Austria and Switzerland, though the core audience is in Germany (around 90% for our own show).
Reach, watch time and engagement, plus clicks and sales via dedicated links or discount codes.
| Company | Fairplay Management GmbH |
|---|---|
| Address | Schauenburgerstraße 116, 24118 Kiel, Germany |
| Managing Director | Darius Karampoor |
| Commercial register | Local Court of Kiel, HRB 21360 KI |
| Business | Influencer and creator marketing, live streaming and event production, production of the AT Broski Show, talent management |
| Track record | 14+ years of digital marketing, 850M+ campaign views |
| Languages | German, English (enquiries in Japanese welcome) |
| Contact | agentur@fairplay-management.de +49 431 58649991 |
No concrete plan yet? No problem. We are happy to walk you through the German market and comparable campaigns. The first consultation is free.
Japan Desk