gamescom takes place every August in Cologne, Germany. Fairplay Management brings its German-speaking gaming creators and its experience in running Twitch live streams to your booth: creator visits, live streams and pre-show campaigns that carry your presence beyond the show floor.
The first online meeting is free of charge. We are happy to schedule calls in the Japanese late afternoon (German morning).
gamescom is held every August at the Cologne exhibition centre, organised by Koelnmesse together with game, the German games industry association. The organisers describe it as the world’s biggest gaming event, attended by fans and trade visitors alike.
Standing out among so many exhibitors at a German trade fair takes more than the booth itself: what you publish before the show and outside the halls matters just as much.
Young Germans tend to trust recommendations from creators they follow more than ads. Instead of translated material, German-speaking creators present your game in their own words.
Twitch live streams combined with posts on YouTube, Instagram and TikTok bring your booth and first play reactions to fans across the German-speaking region who cannot attend.
Publishing in German ahead of the show encourages fans to visit your booth and gets the conversation going before the doors open.
We combine the following building blocks around your goals, your title and your budget.
Our creators visit your booth, play your game and share their hands-on impressions with German-speaking fans in posts and live streams.
Live streams, mainly on Twitch, from your booth (within the organiser’s exhibitor rules) or from a studio outside the venue, run by the team behind our monthly live show.
Announcements and first-play videos on YouTube, Instagram and TikTok in the weeks before the show, steering fans to your booth.
Scheduling with creators and approval of content and ad disclosure, plus our team on site during the show to supervise shoots and streams.
Our monthly live show, AT Broski, also offers product placement on set and branded segments.
Reach, views, engagement and clicks summarised after the show.
Scope and costs are quoted individually for your exhibition plans. There are no fixed packages or list prices.
Fairplay manages creators with a long track record in EA SPORTS FC content and live streaming on Twitch. Here are some of them.
On YouTube since 2012, with more than 3 million followers across all platforms. He was the German face of PlayStation’s EA SPORTS FC tournament series “Open Series” and hosts our own AT Broski Show.
Brand partners includeadidas · MediaMarkt · Sony · Google · Philips · German Federal Government
The best-known EA SPORTS FC duo on German-language YouTube. Beyond gaming they share F1 games, cooking and even the building of their own house. They also starred in the PlayStation campaign shown below.
Brand partners includePaulaner · PlayStation · DFB · o2 · Sky
A long-standing Twitch streamer covering trading cards, wrestling, Pokémon and football, including joint streams with TisiSchubech and GamerBrother. Highlights and challenge videos go up on YouTube.
Brand partners includeWWE 2K26 · Startselect · Holzkern
Our other creators, including sports and lifestyle, are presented on the home page. Creators →
Follower figures as published on our website (October 2026).
We conceive and run Twitch live streams and events with live audiences in-house.
Our own Twitch live event with top streamers and professional footballers, streaming simulator races live from the venue.
A football talk show streamed live on Twitch every month since April 2022, hosted by GamerBrother, with around 100 fans in the studio on average.
Neither is a gamescom project; both are our own event and show. Internal figures: AT Broski contacts are the average of the three episodes Nov 2025 to Jan 2026, audience age from platform analytics Q4 2025 to January 2026.
As with Japan’s stealth marketing rules, creator posts and streams in Germany must be clearly labelled as advertising.
Every post and stream is labelled as advertising in line with German law and case law. Posts are checked by us before they go live.
Scripts and posts are shared for approval beforehand, following your own or your publisher’s sign-off process.
An escalation path for the live broadcast is agreed in advance, including cutting away on the spot if needed.
Allow for preparation time: we recommend getting in touch a few months before the show. No German required.
Tell us about your title, booth plans and what you have in mind. We outline possible directions in an online meeting.
about 30 minCreator shortlist, timeline before and during the show, expected reach and costs in one proposal.
Contract, briefing and approval of scripts and content.
usually 2–3 weeksAnnouncements and first-play videos go live in the German-speaking region.
Booth visits, live streams and shoots, with regular status updates.
23–29 August 2027Results summarised together with recommendations for your next show.
4–6 weeks afterNo. We are an independent agency based in Kiel, Germany, with no affiliation to the gamescom organisers. Please contact the organisers directly about booth space and venue services.
Yes. We can also propose studio live streams timed to the show and campaigns for the German-speaking market.
You are welcome to send your enquiry in Japanese. Our team works in German and English, and proposals and reports are usually provided in English. If you need meetings in Japanese, please let us know.
It depends on the number of creators, the activities and the duration. There are no fixed packages: tell us your goals and budget range and we will send an individual quote.
Your exhibition plans do not need to be final. The first consultation is free.
Company profile and case studies on the home page →
Japan Desk